The idea behind these is that they combine rich color with a built in primer and it applies in a liquid/cream form with a super absorbent sponge tip wand.
The first thing that I noticed about this product is that the shade range is really small. Additionally, I find the colors they chose strange. How often do you really wear pink on your eye lids? The range is also missing key color staples like plums and minks.
From Left to Right: Beige Blaze, Brown Bling, Blue Bomb
I swatched three of the colors here to test for texture, color pay off and longevity.
PRO: This product lasted FOREVER! In fact, I had a hard time getting it off my hand. I can imagine it being annoying to remove (con). This product also did not crease when applied to the eyes. Decent price at $7.99
CON: Shade range sucks, applicator applies too much product, hard to blend.
OVERALL RECOMMENDATION: Skip Cover Girl's new Intense Shadow Blast and head on over to sephora to pick up the urban decay cream shadows. Similar idea, better product.