L'Oreal hosts a brandstorm challenge every year for college students to compete in marketing to launch a new product or service under the L'Oreal umbrella. This year we have to create something that will get men into salons. Hummm... now that IS a challenge. Only 8 universities in the US participate so check out www.brandstorm.loreal.com to see if you can participate. I believe the deadline is TODAY so hurry!